The Campaign for Soft-PVC
With a new campaign, PVCplus supports its members in presenting themselves confidently as reliable partners for flexible PVC products. In the first stage, PVCplus developed professional, highly-emotional imagery.
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A new publication emphasises the advantages of flexible PVC products. Additional measures such as an internet presence, a sample presentation, advertisements,
and events are planned cooperatively with members and partners so that the campaign can have as much impact as possible. The measures allow target groups to be approached directly in order to increase acceptance of modern products made of flexible PVC. The campaign is also supposed to have a long-term effect internationally.
